Web development encompasses the world of building Websites and the technology necessary to keep them running smoothly. By learning a few key things about web development, you will be able to help your law firm understand the importance of excellent support from Web developers.
The Web Development Team Players Who they are
Before we discuss the importance of support from Web developers, let’s first examine who the team players are. Similar to a legal team with attorneys, investigators and paralegals, the Web world has its own cast of characters who provide specific Web development skills. Generally though, a web development team includes programmers, SEO specialists, Web designers, system administrators and content writers. These professionals work together to a build a legal Website.
What they do
Programmers Build the structure of the Web sites with programming languages built to display the Web site in the browser.
Web or Graphic Designers Create the graphics and images as well as the page layout. They also create the navigation of the site which includes how users perceive the Web site and its functionality.
System Administrators Keep servers running properly so they can run the programming languages. They also update servers with current software to prevent overload, viruses and security breaches.
SEO specialists Work with the HTML code and content on the Websites which is read by Search Engines. This work helps pages to rank for appropriate keywords in search engine results pages.
There are lots of Web companies who specialize in offering simple templates to customers who want affordable legal Web sites. As usual, you get what you oay for. If you don’t hire a web development team, then you won’t be getting the expertise of professionals who are trained to build Websites and complete online solutions that increase your ROI. Inexpensive, template Websites can be difficult to edit or add pages because the site must adhere to a specific design and format.
Why they are hired
By hiring one Web development team, attorneys can build a site with all of the team members under one roof. Law firms today are hiring Web development teams to target specific types of clients in their practice areas. This enables attorneys to get more clients online. With the Website affecting their bottom line, lawyers are interested in retaining clients who are already searching for attorneys online by using search engines.
Why they provide excellent support
Hiring a Web development team to handle all of your online needs is the most efficient way to build an attorney Website to market to potential clients. As your law practice changes to capture the attention and business of different types of clients, so too will your Web development needs. With one phone call to your development team, changes can happen immediately to your Website that will affect your ROI.
Excellent support means making one phone call instead of five. It means talking to a person who speaks the same language that you do. It means that your Web development has accountability and is dedicated to ensuring that the Web site increases your ROI. When you outsource parts of your Web development team to save money, often times you will end up spending more money to fix the site because of the blame game.
When you seek hosting, SEO services, design and content writing from different people each person can blame each other when the site needs maintenance. When it comes to capturing potential clients online effectively, your firm needs an online marketing solution that doesn’t waste time and can monitor progress. This requires a team effort to provide excellent Web support.